TRENDHIM IS HIRING, AND...

POISED

AUTOMATION & EMAIL MARKETING SPECIALIST WIZARD SWEARS ON THE PRECIOUS THAT THERE IS NOTHING UNNATURAL
ABOUT BEING YOUNG AND AGILE AT

FIFTY THREE 

Dear friend

My name is Morten Spindler, and I have 30+ years of broad marketing experience...

But for the past 10 years, I have worked full time (to paraphrase The Lord of the Rings) eagerly serving the one FORT TEMPUS to rule them all, my specialty, my precious…

Email marketing and automation.


Now, with all that experience, you have already figured out one thing about me that some would deem a weakness:

Like Gandalf, I have walked this earth for many years.

Still, I can assure you that I will last longer in the job than anyone else in your stack of younger applicants—provided that you can and will feed my ever gnawing hunger for challenges and thirst for strong coffee.

2)
So what qualifies me for the position?


The most apparent fact:

I have crafted hundreds of automations and penned thousands of email campaigns in countless niches grossing way beyond 100 million DKK, which is a vital part of the what.

But in this line of work, any current knowledge could be obsolete tomorrow. 

Thus, the ability to quickly adapt to new skills is also worth highlighting. But perhaps even more so a crucial skill that I often describe with just one word:

Empathy.

That is, I know how to put myself in the readers place and figure out what keeps him awake at night and what he desires during the day—and use that knowledge to sell them, what they might not even know they needed.

Of course, part of that means looking at and wrangling the data we collect (and finding new ways to collect data). But it also means crawling forums, doing deep dive surveys, talking to people, using common sense and people skills.

And last, but not least.

I have an ingrained sense of salesmanship. I am motivated by a desire to convert leads into customers and then into raving fans.

Now...

3)
Let's talk about examples of work that I am proud of.


It’s funny because I am quite proud of a test project I did less than a month ago as part of another job application for a similar job at Heymedia Aarhus.

CEO Mark Yuen told me:

»Your application really impressed us, and your test-project was in the top 2, maybe even top 1 of the ones we received«.

So why am I not working there now?

Well, I’ll be happy to elaborate on that when we meet.

But the important thing is… it lead me to you, and I honestly think the job at Trendhim would be way more interesting.

But let's move on to some real-life examples…

TRENDHIM CASE # 02
THE YOGA TRAINER
TANJA SOFIE

I helped my wife grow her 2 yoga businesses from 350,000 DKK in 2013 to to around 1,500,000 DKK in the 12 months before the Corona lockdown in march 2020.

TRENDHIM CASE # 02 >
(Opens in a new window)

TRENDHIM CASE # 04
THE UNION MGM CASE
LEDERNE (FAGLIGT HUS)

The highest grossing email campaign (*) in the history of Denmarks largest union for Leaders.

(*) Until 2015

TRENDHIM CASE # 04 >
(Opens in a new window)

TRENDHIM CASE # 06
THE MARKETING PLATFORM
SIMPLERO

Number of paying customers lifted from cirka 950 til 1250 in the company's 11th year, more than doubling the growth of any previous year.

TRENDHIM CASE # 06 >
(Opens in a new window)

Of course, we’ve only just scratched the surface, but let's move on to:

4)
Good and bad examples of work in this area (not my own).

It’s sad, but I rarely find any really good and well crafted email marketing campaigns or automations.

It's like some dark spell has kept the truth away from most marketing teams:

Email marketing done right is one of the (if not THE) most profitable sales channels online.

So they simply ignore it and focus on all other channels.

Of course—I can not tetst if all the emails I consider to be crappy are doing the job they are supposed to, but given what I have seen, here are a couple of good ones and a few terrible ones that I would take on with a Pepsi Challenge anytime.

THE BAD
Ackermann Kommunikation

The email marketing bureau run by Casper Ackerman did something cool this Christmas on social media with an interactive game where you had to help Santa catch letters that were not spam, and avoid letters that were.

After a few tries, you would win the game by catching a certain number of not spammy letters—and Ackerman would then entice you to sign up for the chance to win a hot seat with a team of email marketing experts.

That is good because they are almost guaranteed only to get leads who are interested in their service.

But here comes the bad part...

The automated emails that followed sucked big time, and these guys are supposed to (and claiming to) be some of the specialists in this field.

They might be.

But it seams they are not taking their own medicine.

So how and why did it suck?

Because they only sent out a measly 5 emails over 2 weeks—and boring emails at that, the content should have been boiled down to 2 or 3 actually.

And after that...

Radio silence.

That is no way to treat a hot lead.

ONE MORE UGLY
Welcome Email
ZALANDO

Zalando.dk gives new readers a half-baked attempt at a personal experience with the subject line:

Good to meet you

– but then the rest of the email is not at all personal, boring at best – and not even cool design. It’s one thing that someone in the organisation would create rubbish like that, but to actually send it out is beyond me.

• WRITING VS. READING

I read every day, at least 30 minutes, but often more, prefereably non-fiction, since there are so many things I want to learn.

But even more important to me, is my daily writing routine – I write AT LEAST one email to my own list every day—typically 400-900 words. This is non-negotiable. I often write 2-3-4 (or more) emails to other lists as well.

I find writing to be even more developing than reading.

(And yet, I can't tell you how many copywriters I've met, who tells me they only write when they feel inspired.

• REPATING VS. NEW

One thing I've noticed, is that people like to buy hundres of books, courses and audios about marketing or whatever interests them—but they only go through a small fraction of it, and almost never more than once.

I prefer to read ONE good non-fiction book (or listen to it) 10 times instead of flying through 10 books.

For example... I just finished my second (but not last) journey through the +25 hour audioversion of »Steve Jobs« by Walter Isaacson.

Thank you so much for paying attention.

If you want to talk about the future, I am no more than a phone call away.

-
Vh Morten Spindler
+45 40 37 92 95
Frydenlund 80, 7120 Vejle Ø
morten@spindler.dk